Gaya APA

Kotler, P., Keller, K, L. (2012). e-Book - Marketing Management (Cet. 14). : Pearson Education (Prentice Hall).

Gaya MLA

Kotler, Philip., Keller, Kevin, Lane. "e-Book - Marketing Management". Cet. 14 : Pearson Education (Prentice Hall), 2012. Electronic Resource.