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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Chei Sian Lee"
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Article - Investigating consumers’ cognitive, emotional, and behavioral eng…
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Long MaWei OuChei Sian Lee

By applying a natural language processing approach, the present study aims to reveal what features of brand posts (i.e., post type, vividness, interactivity, and valence) may impact consumers’ behavioral, cognitive, and emotional engagement respectively. After collecting brand posts data from a microblog website, multilevel mixed-effects regression models were utilized to analyze the pan…

Edisi
Volume: 54 Halaman: 101179
ISBN/ISSN
1567-4223
Deskripsi Fisik
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Judul Seri
-
No. Panggil
658.8343 MA i