Thanks to artificial intelligence, chatbots have been applied to many consumer-facing applications, especially to online travel agencies (OTAs). This study aims to identify five quality dimensions of chatbot services and investigate their effect on user confirmation, which in turn leads to use continuance. In addition, the moderating role of technology anxiety in the relationships between ch…
Given the substantial impacts of artificial intelligence (AI) on the hospitality and tourism industry, it is crucial to examine how AI will change this industry’s future. We collected extensive data to analyze global AI trends and predict the future of AI. Our dataset consisted of 1,407 news articles from five prestigious hospitality and tourism outlets along with 22 AI-related review art…