Article - What Drives Customer Engagement Behavior? The Impact of User Partic…

Recent studies have shown that using social media is a new way of promoting user participation and understanding potential user needs for a service firm. However, user participation via social media might produce synergistic and interactive effects, including issues of social interaction with members and technical interaction with social media. The purpose of this study is to examine the imp…

Article - Determinants of continuance usage intentions: the mediating role of…

Edisi

Vol. 10, No. 1, Pasal (Article) 2176461

ISBN/ISSN

2331-1975

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8343 SER d

Article - Customer engagement on social media: how to enhance continuation of…

Edisi

Vol. 41, No. 7, Halaman 1006–1028

ISBN/ISSN

1468-4527

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.872 HUS c

Article - How to achieve consumer continuance intention toward branded apps�…

Edisi

-

ISBN/ISSN

0969-6989

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.827 TAN h

Article - Is it all about consumer engagement? Explaining continuance intenti…

Edisi

Vol. 57, Pasal (Article) 102232

ISBN/ISSN

0969-6989

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8342 HEP i

Article - Dynamic Expectation–Satisfaction Relationship in Sustainable Expe…

This study adopts a dynamic Expectancy–Disconfirmation framework to investigate the evolving nature of user satisfaction across three product categories: durable goods, fast- moving consumer goods (FMCG), and digital products. A 25-day longitudinal experiment involving 128 participants was conducted, during which users engaged with their most recently purchased products and provided r…

Article - Engagement, satisfaction and customer behavior-based CRM performanc…

Edisi

Vol. 29, No. 5/6, Halaman 618–639

ISBN/ISSN

2055-6225

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.812 MAR e

Article - The moderating role of customer engagement experiences in customer …

Edisi

Vol. 53, No. 7, Halaman 1278–1310

ISBN/ISSN

0309-0566

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8343 THA m

Article - Linking AI quality performance and customer engagement: The modera…

Drawing upon affordance theory, this study positions artificial intelligence (AI) as a commercial service in ex- amining its influence on customer engagement in the hotel context. In particular, we seek to understand linkages between customer perceptions of AI service quality, AI customer satisfaction and engagement. Given the mul- tiplicity of services offered by service organisations, cu…

Article - AI-powered chatbot communication with customers: Dialogic interacti…

The present study is grounded in social exchange theory and resource exchange theory. By exploring customers’ satisfaction with chatbot services and their social media engagement, it examined the effects of responsiveness and a conversational tone in dialogic chatbot communication on customers. To test the proposed mediation model, we surveyed a representative sample of customers (N = 965)…