Electronic Resource

Article - Engaging guests for a greener tomorrow: Examining the role of hotel chatbots in encouraging pro-environmental behavior Vol: 7 (Issue): 5 Hal: 2471–2493

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Over the past two decades, technology adoption has surged, with businesses leveraging innovations like
chatbots to enhance customer experiences. Sustainability concerns have also escalated, particularly in the

hospitality sector. Recognizing the importance of resource mindfulness and catering to digitally savvy, eco-
conscious young consumers, there is a need to find a way to use technology to encourage pro-environmental

behavior among hotel guests. Therefore, this study investigates how anthropomorphic chatbot concierges
encourage willingness to partake in sustainable practices among young hotel guests. With a sample size of 346,
the study confirms a positive and significant relationship between anthropomorphic chatbot concierge and the
willingness of guests to partake in sustainable practices, which is mediated by hedonic motivation and positive

experience. The findings contribute to the SEEK Model and value theory, offering practical insights for mar-
keters to develop a sustainable competitive edge and cultivate an environmentally responsible brand image.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

647.940 285 SIN e

Penerbit

: Emerald Publishing Limited., 2024

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2514-9792

Klasifikasi

647.940 285 SIN e

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol: 7 (Issue): 5 Hal: 2471–2493

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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