Electronic Resource

Article - Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions Volume 114 Halaman 103575

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While previous research investigated the effects of online consumer reviews on purchase behaviors,
currently, there is still a lack of knowledge on the impact of the reviews' credibility, content quality and
information usefulness on the customers’ satisfaction levels with them. Data were gathered from a sample
of 512 participants. A partial least squares approach was utilized to evaluate the reliability and validity of
the constructs and to identify the causal effects in this contribution’s structured model. The findings reveal
that information usefulness is a very strong predictor of satisfaction. They also confirm highly significant
indirect effects, between information quality and customer satisfaction, when information usefulness
meditates this link. This study suggests that prospective customers appreciate quality reviews of consumers
who have already experienced the hospitality services. It raises awareness about the usefulness of review
sites as online users refer to their content before committing themselves to purchasing products and
services.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

647.940688 CAM c

Penerbit

: Elsevier Academic Press., 2023

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

1873-4693

Klasifikasi

647.940688 CAM c

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Volume 114 Halaman 103575

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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