Electronic Resource
Article - n bot we trust: A new methodology of chatbot performance measures Volume: 62 Halaman: 785–797
Chatbots are used frequently in business to facilitate various processes,
particularly those related to customer service and personalization. In this article,
we propose novel methods of tracking human-chatbot interactions and measuring
chatbot performance that take into consideration ethical concerns, particularly
trust. Our proposed methodology links neuroscientific methods, text mining, and
machine learning. We argue that trust is the focal point of successful human-
chatbot interaction and assess how trust as a relevant category is being redefined
with the advent of deep learning supported chatbots. We propose a novel method
of analyzing the content of messages produced in human-chatbot interactions, us-
ing the Condor Tribefinder system we developed for text mining that is based on a
machine learning classification engine. Our results will help build better social bots
for interaction in business or commercial environments.
a 2019 Kelley School of Business, Indiana University. Published by Elsevier Inc. All
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