Electronic Resource

Article - The Investment Decision on Generation Z in Pontianak Volume 22, Nomor 2, Halaman 263–279

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In today's digital age, accessing information that can influence millennials to participate in capital markets has
become more accessible. The desire to secure one's future is a motivating factor that drives individuals to act
toward investing. This study assesses the effect of financial literacy, financial experience, locus of control,
experience regret, and accounting information on investment decisions. Processed data is primary data
obtained from distributing questionnaires with a purposive sampling technique to generation Z in Pontianak
and analyzed using multiple linear regression analysis techniques. This study used a sample of 103 respondents
and the SPSS (Statistical Program for Social Science) program to process the data. The results showed that Gen
Z in Pontianak considers locus of control, experience regret, and accounting information to make investment
decisions. Financial literacy and financial experience are outside the benchmark for making investment
decisions on Gen Z in Pontianak. These findings indicate that most respondents consider the locus of control,
experience of regret, and accounting information in making investment decisions. Then, most respondents must
focus more intensely on financial literacy and experience to make the right investment decisions. The
implications of this research indicate that applying mental accounting and prospects can assist investors in
managing finances and making the right investment decisions to maximize profits.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

332.67 CHE t

Penerbit

: Universitas Bina Darma., 2023

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2442-9945

Klasifikasi

332.67 CHE t

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Volume 22, Nomor 2, Halaman 263–279

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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