Electronic Resource
Article - Digital Technology as a Driver of Innovative Culture and Creative Engagement of Higher Education Human Resources Volume 7, Issue 3, Halaman 11–17
Digital transformation triggered by the industrial revolution 4.0 has a significant impact on universities as
educational institutions and centers of knowledge development. This study aims to examine the implementation of digital
technology in building an innovative organizational culture and its influence on the engagement and creativity of teaching and
education personnel in higher education. Using the literature study method, data was collected from relevant journals, books,
and recent scientific proceedings, then analyzed to identify challenges, opportunities, and best practices of digitalization on
campus. The results of the study show that digital technology can accelerate collaboration, open wider access to information,
and improve the efficiency of administrative and learning services. However, infrastructure limitations, old organizational
culture resistance, and digital literacy gaps are still major obstacles. Innovation and HR engagement are not optimal if the
digitization process is only carried out administratively without an integrated HR development roadmap and transformative
leadership support. Synergy between technology readiness, continuous training, and strengthening the innovation ecosystem is
needed so that the digital technology integration process can have the maximum impact on an innovative, inclusive, and
adaptive organizational culture. By prioritizing the principles of collaboration, participation, and ethics-based governance,
universities can become pioneers of change while presenting creative and sustainable learning and work ecosystems.
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