Article - Customer engagement on social media: how to enhance continuation of…

Edisi

Vol. 41, No. 7, Halaman 1006–1028

ISBN/ISSN

1468-4527

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.872 HUS c

Article - How to achieve consumer continuance intention toward branded apps�…

Edisi

-

ISBN/ISSN

0969-6989

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.827 TAN h

Article - Is it all about consumer engagement? Explaining continuance intenti…

Edisi

Vol. 57, Pasal (Article) 102232

ISBN/ISSN

0969-6989

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8342 HEP i

Article - Navigating Human-Chatbot Interactions: An Investigation into Factor…

Edisi

Vol. 47, No. 3, Halaman 3001–3019

ISBN/ISSN

2159-5275

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

006.3 ALS n

Article - Dynamic Expectation–Satisfaction Relationship in Sustainable Expe…

This study adopts a dynamic Expectancy–Disconfirmation framework to investigate the evolving nature of user satisfaction across three product categories: durable goods, fast- moving consumer goods (FMCG), and digital products. A 25-day longitudinal experiment involving 128 participants was conducted, during which users engaged with their most recently purchased products and provided r…

Article - Engagement, satisfaction and customer behavior-based CRM performanc…

Edisi

Vol. 29, No. 5/6, Halaman 618–639

ISBN/ISSN

2055-6225

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.812 MAR e

Article - The moderating role of customer engagement experiences in customer …

Edisi

Vol. 53, No. 7, Halaman 1278–1310

ISBN/ISSN

0309-0566

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

658.8343 THA m

Article - Linking AI quality performance and customer engagement: The modera…

Drawing upon affordance theory, this study positions artificial intelligence (AI) as a commercial service in ex- amining its influence on customer engagement in the hotel context. In particular, we seek to understand linkages between customer perceptions of AI service quality, AI customer satisfaction and engagement. Given the mul- tiplicity of services offered by service organisations, cu…

Article - AI-powered chatbot communication with customers: Dialogic interacti…

The present study is grounded in social exchange theory and resource exchange theory. By exploring customers’ satisfaction with chatbot services and their social media engagement, it examined the effects of responsiveness and a conversational tone in dialogic chatbot communication on customers. To test the proposed mediation model, we surveyed a representative sample of customers (N = 965)…

Article - Consumer Response to Anthropomorphism of Text-Based AI Chatbots: A …

The rapid advancement of artificial intelligence (AI) has not only integrated chatbots like ChatGPT into everyday life but also transformed customer relations in various industries. Despite their growing adoption, research on consumer responses and pref- erences toward AI chatbots remains limited. Anthropomorphism, the attribution of human characteristics to nonhuman entities, plays a cr…